smartwater Brings Haute Hydration to Charleston Fashion Week!

Designer Mychael Knight

As an official sponsor for Charleston Fashion Week 2012, smartwater offers fashionistas runway ready hydration. As a special ambassador for smartwater I got to cool off in the Charleston heat along with a few noted designers, models and fashion week –insiders with our favorite premium water in hand. As I moved through the tents on Marion Square, I could see smartwater flowing everywhere! Haute hydration mixed with fashion chats made for refreshing talk under the tents.

Charleston Fashion Week Creative Director Ayoka Lucas

Check out our pictures as we strike a pose with smartwater… the zero-calorie vaper-distilled water with added electrolytes became our haute new accessory. Some might even say vapor distilled is the new black and smart because it’s made that way!


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Model Cynthia Bailey